Brand Overview
This section outlines the strategic heart of the Puzhayoram brand. It is the foundation upon which our visual and verbal identity is built, ensuring every touchpoint reflects our core essence of harmony, serenity, and elegance.
Our Mission
To provide a sanctuary where award-winning architecture and natural serenity meet in perfect harmony, offering visitors a unique experience of inspiration and renewal.
Our Values
- Harmony
- Serenity
- Elegance
- Authenticity
Target Audience
Design-conscious travelers, urban professionals, and international eco-luxury tourists (Ages 30-60) who value quality, unique experiences, and a genuine connection to nature and design.
The Logo
The logo is our primary visual identifier. The system consists of the Fusion Mark, the Monogram, and their approved lockups. Consistent and correct application is essential to maintain brand integrity.
Primary & Secondary Marks
Fusion Mark
Monogram
Lockups
Incorrect Usage
Don't Distort
Don't Recolor
Don't Add Effects
Don't Rotate
Color Palette
Inspired by the property's natural and architectural elements, the palette is warm, sophisticated, and serene. Click any swatch to copy its HEX code.
Typography
Our typography creates a balance between architectural elegance and modern readability, ensuring a premium yet accessible feel.
Primary Typeface (Headlines)
Cormorant Garamond
Secondary Typeface (Body)
Lato
A Sanctuary for Renewal
Where Architecture Meets the River
This is an example of body copy set in Lato. It is designed for clarity and approachability, providing a comfortable reading experience. It complements the elegance of the headlines, creating a balanced and harmonious typographic system that is both beautiful and functional.
Voice & Imagery
The brand voice and imagery work together to evoke a sense of calm sophistication and authentic connection to the serene environment.
Tone of Voice
✔ We Say:
"Where moments become memories."
✘ We Don't Say:
"Book your vacation here."
Imagery Style
Spacious, light, and natural. Photography must highlight the seamless blend of architecture and nature, using natural light to evoke serenity.